{"id":262,"date":"2024-11-16T12:31:43","date_gmt":"2024-11-16T12:31:43","guid":{"rendered":"https:\/\/mueller-wrh.de\/datenschutzerklaerung\/"},"modified":"2024-11-17T16:36:33","modified_gmt":"2024-11-17T16:36:33","slug":"datenschutzerklaerung","status":"publish","type":"page","link":"https:\/\/mueller-wrh.de\/cs\/datenschutzerklaerung\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<h2 class=\"wp-block-heading\">1. p\u0159ehled ochrany \u00fadaj\u016f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Obecn\u00e9 informace<\/h3>\n\n\n\n<p>N\u00e1sleduj\u00edc\u00ed informace poskytuj\u00ed jednoduch\u00fd p\u0159ehled o tom, co se d\u011bje s va\u0161imi osobn\u00edmi \u00fadaji, kdy\u017e nav\u0161t\u00edv\u00edte tyto webov\u00e9 str\u00e1nky. Osobn\u00ed \u00fadaje jsou ve\u0161ker\u00e9 \u00fadaje, kter\u00e9 lze pou\u017e\u00edt k va\u0161\u00ed osobn\u00ed identifikaci. Podrobn\u00e9 informace o ochran\u011b osobn\u00edch \u00fadaj\u016f naleznete v na\u0161em prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f uveden\u00e9m pod t\u00edmto textem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Kdo je zodpov\u011bdn\u00fd za shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch?<\/h4>\n\n\n\n<p>Zpracov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch prov\u00e1d\u00ed provozovatel webov\u00fdch str\u00e1nek. Kontaktn\u00ed \u00fadaje provozovatele naleznete v \u010d\u00e1sti \"Informace o spr\u00e1vci\" t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak shroma\u017e\u010fujeme va\u0161e \u00fadaje?<\/h4>\n\n\n\n<p>Na jedn\u00e9 stran\u011b jsou va\u0161e \u00fadaje shroma\u017e\u010fov\u00e1ny, kdy\u017e n\u00e1m je poskytnete. Mohou to b\u00fdt nap\u0159\u00edklad \u00fadaje, kter\u00e9 zad\u00e1te do kontaktn\u00edho formul\u00e1\u0159e.<\/p>\n\n\n\n<p>Dal\u0161\u00ed \u00fadaje jsou shroma\u017e\u010fov\u00e1ny automaticky nebo s va\u0161\u00edm souhlasem na\u0161imi IT syst\u00e9my p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Jedn\u00e1 se p\u0159edev\u0161\u00edm o technick\u00e9 \u00fadaje (nap\u0159. internetov\u00fd prohl\u00ed\u017ee\u010d, opera\u010dn\u00ed syst\u00e9m nebo \u010das zobrazen\u00ed str\u00e1nky). Tyto \u00fadaje jsou shroma\u017e\u010fov\u00e1ny automaticky, jakmile vstoup\u00edte na tyto webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p>Ke spr&aacute;v\u011b soubor\u016f cookie a podobn&yacute;ch technologi&iacute; (sledovac&iacute; pixely, webov&eacute; sign&aacute;ly atd.) a souvisej&iacute;c&iacute;ch souhlas\u016f pou\u017e&iacute;v&aacute;me n&aacute;stroj &quot;Real Cookie Banner&quot;. Podrobnosti o fungov&aacute;n&iacute; n&aacute;stroje &quot;Real Cookie Banner&quot; naleznete na adrese &lt;a href=&quot;\/cs\/&ldquo;https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/&ldquo;\/&quot; rel=&quot;&ldquo;noreferrer&ldquo;&quot; target=&quot;&ldquo;_blank&ldquo;&quot;&gt;https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/&lt;\/a&gt;.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v t\u00e9to souvislosti je \u010dl. 6 odst. 1 p\u00edsm. c) GDPR a \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je spr\u00e1va pou\u017e\u00edvan\u00fdch soubor\u016f cookie a podobn\u00fdch technologi\u00ed a souvisej\u00edc\u00edch souhlas\u016f.<\/p>\n\n\n\n<p>Poskytnut\u00ed osobn\u00edch \u00fadaj\u016f nen\u00ed smluvn\u011b vy\u017eadov\u00e1no ani nezbytn\u00e9 pro uzav\u0159en\u00ed smlouvy. Nejste povinni osobn\u00ed \u00fadaje poskytnout. Pokud osobn\u00ed \u00fadaje neposkytnete, nebudeme moci souhlasy spravovat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">K \u010demu va\u0161e \u00fadaje pou\u017e\u00edv\u00e1me?<\/h4>\n\n\n\n<p>N\u011bkter\u00e9 \u00fadaje jsou shroma\u017e\u010fov\u00e1ny za \u00fa\u010delem zaji\u0161t\u011bn\u00ed bezchybn\u00e9ho poskytov\u00e1n\u00ed webov\u00fdch str\u00e1nek. Dal\u0161\u00ed \u00fadaje mohou b\u00fdt pou\u017eity k anal\u00fdze u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jak\u00e1 m\u00e1te pr\u00e1va t\u00fdkaj\u00edc\u00ed se va\u0161ich \u00fadaj\u016f?<\/h4>\n\n\n\n<p>M\u00e1te pr\u00e1vo kdykoli bezplatn\u011b z\u00edskat informace o p\u016fvodu, p\u0159\u00edjemci a \u00fa\u010delu ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u016f. M\u00e1te tak\u00e9 pr\u00e1vo po\u017e\u00e1dat o opravu nebo vymaz\u00e1n\u00ed t\u011bchto \u00fadaj\u016f. Pokud jste ud\u011blili souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, m\u016f\u017eete tento souhlas kdykoli do budoucna odvolat. Za ur\u010dit\u00fdch okolnost\u00ed m\u00e1te rovn\u011b\u017e pr\u00e1vo po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f. D\u00e1le m\u00e1te pr\u00e1vo podat st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b dal\u0161\u00edch dotaz\u016f t\u00fdkaj\u00edc\u00edch se ochrany osobn\u00edch \u00fadaj\u016f se na n\u00e1s m\u016f\u017eete kdykoli obr\u00e1tit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytick\u00e9 n\u00e1stroje a n\u00e1stroje od poskytovatel\u016f t\u0159et\u00edch stran<\/h3>\n\n\n\n<p>Kdy\u017e nav\u0161t\u00edv\u00edte tyto webov\u00e9 str\u00e1nky, va\u0161e chov\u00e1n\u00ed p\u0159i surfov\u00e1n\u00ed m\u016f\u017ee b\u00fdt statisticky vyhodnoceno. K tomu slou\u017e\u00ed p\u0159edev\u0161\u00edm takzvan\u00e9 analytick\u00e9 programy.<\/p>\n\n\n\n<p>Podrobn\u00e9 informace o t\u011bchto analytick\u00fdch programech naleznete v n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. hosting<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">STRATO<\/h3>\n\n\n\n<p>Na\u0161e webov\u00e9 str\u00e1nky hostujeme u spole\u010dnosti STRATO. Poskytovatelem je spole\u010dnost STRATO AG, Pascalstra\u00dfe 10, 10587 Berl\u00edn (d\u00e1le jen \"STRATO\"). Kdy\u017e nav\u0161t\u00edv\u00edte na\u0161e webov\u00e9 str\u00e1nky, spole\u010dnost STRATO zaznamen\u00e1v\u00e1 r\u016fzn\u00e9 protokolov\u00e9 soubory v\u010detn\u011b va\u0161ich IP adres.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti STRATO:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.strato.de\/datenschutz\n<\/div><\/figure>\n\n\n\n<p>Pou\u017eit\u00ed STRATO je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. M\u00e1me opr\u00e1vn\u011bn\u00fd z\u00e1jem na co nejspolehliv\u011bj\u0161\u00edm zobrazen\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed objedn\u00e1vek<\/h4>\n\n\n\n<p>S v\u00fd\u0161e uveden\u00fdm poskytovatelem jsme uzav\u0159eli smlouvu o zpracov\u00e1n\u00ed \u00fadaj\u016f (DPA). Jedn\u00e1 se o smlouvu p\u0159edepsanou z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e1 zaru\u010duje, \u017ee poskytovatel bude zpracov\u00e1vat osobn\u00ed \u00fadaje n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek pouze v souladu s na\u0161imi pokyny a v souladu s GDPR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Obecn\u00e9 pozn\u00e1mky a povinn\u00e9 informace<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ochrana \u00fadaj\u016f<\/h3>\n\n\n\n<p>Provozovatel\u00e9 t\u011bchto str\u00e1nek berou ochranu va\u0161ich osobn\u00edch \u00fadaj\u016f velmi v\u00e1\u017en\u011b. S va\u0161imi osobn\u00edmi \u00fadaji zach\u00e1z\u00edme d\u016fv\u011brn\u011b a v souladu se z\u00e1konn\u00fdmi p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f a t\u011bmito z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed t\u011bchto webov\u00fdch str\u00e1nek jsou shroma\u017e\u010fov\u00e1ny r\u016fzn\u00e9 osobn\u00ed \u00fadaje. Osobn\u00ed \u00fadaje jsou \u00fadaje, kter\u00e9 lze pou\u017e\u00edt k va\u0161\u00ed osobn\u00ed identifikaci. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f vysv\u011btluj\u00ed, jak\u00e9 \u00fadaje shroma\u017e\u010fujeme a k \u010demu je pou\u017e\u00edv\u00e1me. Vysv\u011btluje tak\u00e9, jak a za jak\u00fdm \u00fa\u010delem se tak d\u011bje.<\/p>\n\n\n\n<p>R\u00e1di bychom upozornili, \u017ee p\u0159enos dat p\u0159es internet (nap\u0159. p\u0159i komunikaci e-mailem) m\u016f\u017ee b\u00fdt ohro\u017een bezpe\u010dnostn\u00edmi slabinami. \u00dapln\u00e1 ochrana \u00fadaj\u016f p\u0159ed p\u0159\u00edstupem t\u0159et\u00edch stran nen\u00ed mo\u017en\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pozn\u00e1mka k odpov\u011bdn\u00e9mu subjektu<\/h3>\n\n\n\n<p>Spr\u00e1vcem odpov\u011bdn\u00fdm za zpracov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch je<\/p>\n\n\n\n<p>Rolf M\u00fcller<br>Turmstrasse 1<br>72351 Geislingen<\/p>\n\n\n\n<p>Telefon: +49 7248 9188869<\/p>\n\n\n\n<p>e-mail: Rolf.Mueller@mueller-wrh.de<\/p>\n\n\n\n<p>Spr\u00e1vce je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, kter\u00e1 sama nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f (nap\u0159. jm\u00e9na, e-mailov\u00e9 adresy atd.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doba skladov\u00e1n\u00ed<\/h3>\n\n\n\n<p>Pokud nen\u00ed v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uvedena konkr\u00e9tn\u011bj\u0161\u00ed doba ulo\u017een\u00ed, z\u016fstanou va\u0161e osobn\u00ed \u00fadaje u n\u00e1s, dokud nezmiz\u00ed \u00fa\u010del jejich zpracov\u00e1n\u00ed. Pokud uplatn\u00edte opr\u00e1vn\u011bnou \u017e\u00e1dost o v\u00fdmaz nebo odvol\u00e1te sv\u016fj souhlas se zpracov\u00e1n\u00edm \u00fadaj\u016f, budou va\u0161e \u00fadaje vymaz\u00e1ny, pokud nem\u00e1me jin\u00e9 pr\u00e1vn\u011b p\u0159\u00edpustn\u00e9 d\u016fvody pro uchov\u00e1v\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f (nap\u0159. doby uchov\u00e1v\u00e1n\u00ed podle da\u0148ov\u00e9ho nebo obchodn\u00edho pr\u00e1va); v druh\u00e9m p\u0159\u00edpad\u011b dojde k v\u00fdmazu pot\u00e9, co tyto d\u016fvody pominou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pozn\u00e1mka k p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA a dal\u0161\u00edch t\u0159et\u00edch zem\u00ed<\/h3>\n\n\n\n<p>Mimo jin\u00e9 pou\u017e\u00edv\u00e1me n\u00e1stroje od spole\u010dnost\u00ed se s\u00eddlem v USA nebo jin\u00fdch t\u0159et\u00edch zem\u00edch, kter\u00e9 nejsou zabezpe\u010deny podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pokud jsou tyto n\u00e1stroje aktivn\u00ed, mohou b\u00fdt va\u0161e osobn\u00ed \u00fadaje p\u0159ed\u00e1ny do t\u011bchto t\u0159et\u00edch zem\u00ed a tam zpracov\u00e1v\u00e1ny. R\u00e1di bychom upozornili, \u017ee v t\u011bchto zem\u00edch nelze zaru\u010dit \u00farove\u0148 ochrany \u00fadaj\u016f srovnatelnou s EU. Nap\u0159\u00edklad americk\u00e9 spole\u010dnosti jsou povinny sd\u011blovat osobn\u00ed \u00fadaje bezpe\u010dnostn\u00edm org\u00e1n\u016fm, ani\u017e byste proti tomu mohli jako subjekt \u00fadaj\u016f podniknout pr\u00e1vn\u00ed kroky. Nelze proto vylou\u010dit, \u017ee americk\u00e9 org\u00e1ny (nap\u0159. tajn\u00e9 slu\u017eby) mohou zpracov\u00e1vat, analyzovat a trvale uchov\u00e1vat va\u0161e \u00fadaje na americk\u00fdch serverech pro \u00fa\u010dely sledov\u00e1n\u00ed. Na tyto \u010dinnosti zpracov\u00e1n\u00ed nem\u00e1me \u017e\u00e1dn\u00fd vliv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odvol\u00e1n\u00ed souhlasu se zpracov\u00e1n\u00edm \u00fadaj\u016f<\/h3>\n\n\n\n<p>\u0158ada operac\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f je mo\u017en\u00e1 pouze s va\u0161\u00edm v\u00fdslovn\u00fdm souhlasem. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat. Z\u00e1konnost zpracov\u00e1n\u00ed \u00fadaj\u016f proveden\u00e9ho do odvol\u00e1n\u00ed souhlasu z\u016fst\u00e1v\u00e1 odvol\u00e1n\u00edm nedot\u010dena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1vo vzn\u00e9st n\u00e1mitku proti shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f ve zvl\u00e1\u0161tn\u00edch p\u0159\u00edpadech a proti p\u0159\u00edm\u00e9mu marketingu (\u010dl. 21 GDPR)<\/h3>\n\n\n\n<p>POKUD JE ZPRACOV\u00c1N\u00cd \u00daDAJ\u016e ZALO\u017dENO NA \u010cL. 6 ABS. 1 LIT. E NEBO F GDPR, M\u00c1TE PR\u00c1VO KDYKOLI VZN\u00c9ST N\u00c1MITKU PROTI ZPRACOV\u00c1N\u00cd VA\u0160ICH OSOBN\u00cdCH \u00daDAJ\u016e Z D\u016eVOD\u016e T\u00ddKAJ\u00cdC\u00cdCH SE VA\u0160\u00cd KONKR\u00c9TN\u00cd SITUACE; TO PLAT\u00cd I PRO PROFILOV\u00c1N\u00cd ZALO\u017dEN\u00c9 NA T\u011aCHTO USTANOVEN\u00cdCH. P\u0158\u00cdSLU\u0160N\u00dd PR\u00c1VN\u00cd Z\u00c1KLAD, NA KTER\u00c9M JE ZPRACOV\u00c1N\u00cd ZALO\u017dENO, NALEZNETE V T\u011aCHTO Z\u00c1SAD\u00c1CH OCHRANY OSOBN\u00cdCH \u00daDAJ\u016e. POKUD VZNESETE N\u00c1MITKU, NEBUDEME NAD\u00c1LE ZPRACOV\u00c1VAT VA\u0160E DOT\u010cEN\u00c9 OSOBN\u00cd \u00daDAJE, POKUD NEPROK\u00c1\u017dEME Z\u00c1VA\u017dN\u00c9 OPR\u00c1VN\u011aN\u00c9 D\u016eVODY PRO ZPRACOV\u00c1N\u00cd, KTER\u00c9 P\u0158EVA\u017dUJ\u00cd NAD VA\u0160IMI Z\u00c1JMY, PR\u00c1VY A SVOBODAMI, NEBO POKUD ZPRACOV\u00c1N\u00cd NESLOU\u017d\u00cd K UR\u010cEN\u00cd, V\u00ddKONU NEBO OBHAJOB\u011a PR\u00c1VN\u00cdCH N\u00c1ROK\u016e (N\u00c1MITKA PODLE \u010cL. 21 ODST. 1 GDPR).<\/p>\n\n\n\n<p>POKUD JSOU VA\u0160E OSOBN\u00cd \u00daDAJE ZPRACOV\u00c1V\u00c1NY ZA \u00da\u010cELEM P\u0158\u00cdM\u00c9HO MARKETINGU, M\u00c1TE PR\u00c1VO KDYKOLI VZN\u00c9ST N\u00c1MITKU PROTI ZPRACOV\u00c1N\u00cd OSOBN\u00cdCH \u00daDAJ\u016e, KTER\u00c9 SE V\u00c1S T\u00ddKAJ\u00cd, ZA \u00da\u010cELEM TAKOV\u00c9HO MARKETINGU; TO PLAT\u00cd I PRO PROFILOV\u00c1N\u00cd, POKUD S TAKOV\u00ddM P\u0158\u00cdM\u00ddM MARKETINGEM SOUVIS\u00cd. POKUD VZNESETE N\u00c1MITKU, NEBUDOU VA\u0160E OSOBN\u00cd \u00daDAJE N\u00c1SLEDN\u011a PRO \u00da\u010cELY P\u0158\u00cdM\u00c9HO MARKETINGU D\u00c1LE POU\u017d\u00cdV\u00c1NY (N\u00c1MITKA PODLE \u010cL. 21 ODST. 2 GDPR).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1vo podat st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu<\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b poru\u0161en\u00ed GDPR maj\u00ed subjekty \u00fadaj\u016f pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu, zejm\u00e9na v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho obvykl\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta \u00fadajn\u00e9ho poru\u0161en\u00ed. Pr\u00e1vem podat st\u00ed\u017enost nejsou dot\u010deny \u017e\u00e1dn\u00e9 jin\u00e9 spr\u00e1vn\u00ed ani soudn\u00ed opravn\u00e9 prost\u0159edky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f<\/h3>\n\n\n\n<p>M\u00e1te pr\u00e1vo na to, abychom v\u00e1m nebo t\u0159et\u00ed stran\u011b p\u0159edali \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me automaticky na z\u00e1klad\u011b va\u0161eho souhlasu nebo v r\u00e1mci pln\u011bn\u00ed smlouvy, v b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m, strojov\u011b \u010diteln\u00e9m form\u00e1tu. Pokud po\u017e\u00e1d\u00e1te o p\u0159\u00edm\u00e9 p\u0159ed\u00e1n\u00ed \u00fadaj\u016f jin\u00e9mu spr\u00e1vci, uskute\u010dn\u00ed se pouze v p\u0159\u00edpad\u011b, \u017ee je to technicky provediteln\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0160ifrov\u00e1n\u00ed SSL nebo TLS<\/h3>\n\n\n\n<p>Tyto str\u00e1nky pou\u017e\u00edvaj\u00ed \u0161ifrov\u00e1n\u00ed SSL nebo TLS z bezpe\u010dnostn\u00edch d\u016fvod\u016f a k ochran\u011b p\u0159enosu d\u016fv\u011brn\u00e9ho obsahu, jako jsou objedn\u00e1vky nebo dotazy, kter\u00e9 n\u00e1m jako provozovateli str\u00e1nek zas\u00edl\u00e1te. \u0160ifrovan\u00e9 spojen\u00ed pozn\u00e1te podle toho, \u017ee se adresn\u00ed \u0159\u00e1dek prohl\u00ed\u017ee\u010de zm\u011bn\u00ed z \"http:\/\/\" na \"https:\/\/\" a podle symbolu z\u00e1mku v \u0159\u00e1dku prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<p>Pokud je aktivov\u00e1no \u0161ifrov\u00e1n\u00ed SSL nebo TLS, nemohou \u00fadaje, kter\u00e9 n\u00e1m p\u0159ed\u00e1v\u00e1te, \u010d\u00edst t\u0159et\u00ed strany.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informace, v\u00fdmaz a oprava<\/h3>\n\n\n\n<p>V r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f m\u00e1te pr\u00e1vo kdykoli bezplatn\u011b z\u00edskat informace o sv\u00fdch ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u00edch, jejich p\u016fvodu a p\u0159\u00edjemci a \u00fa\u010delu zpracov\u00e1n\u00ed \u00fadaj\u016f a v p\u0159\u00edpad\u011b pot\u0159eby pr\u00e1vo na opravu nebo v\u00fdmaz t\u011bchto \u00fadaj\u016f. V p\u0159\u00edpad\u011b dal\u0161\u00edch dotaz\u016f t\u00fdkaj\u00edc\u00edch se osobn\u00edch \u00fadaj\u016f se na n\u00e1s m\u016f\u017eete kdykoli obr\u00e1tit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed<\/h3>\n\n\n\n<p>M\u00e1te pr\u00e1vo po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f. M\u016f\u017eete n\u00e1s za t\u00edmto \u00fa\u010delem kdykoli kontaktovat. Pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed existuje v n\u00e1sleduj\u00edc\u00edch p\u0159\u00edpadech:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud zpochyb\u0148ujete spr\u00e1vnost n\u00e1mi ulo\u017een\u00fdch osobn\u00edch \u00fadaj\u016f, pot\u0159ebujeme zpravidla \u010das na jejich ov\u011b\u0159en\u00ed. Po dobu kontroly m\u00e1te pr\u00e1vo po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f.<\/li>\n\n\n\n<li>Pokud zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f bylo\/je nez\u00e1konn\u00e9, m\u016f\u017eete m\u00edsto v\u00fdmazu po\u017e\u00e1dat o omezen\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f.<\/li>\n\n\n\n<li>Pokud ji\u017e va\u0161e osobn\u00ed \u00fadaje nepot\u0159ebujeme, ale vy je pot\u0159ebujete pro v\u00fdkon, obhajobu nebo uplatn\u011bn\u00ed pr\u00e1vn\u00edch n\u00e1rok\u016f, m\u00e1te pr\u00e1vo po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f nam\u00edsto jejich v\u00fdmazu.<\/li>\n\n\n\n<li>Pokud jste vznesli n\u00e1mitku podle \u010dl. 21 odst. 1 GDPR, je t\u0159eba naj\u00edt rovnov\u00e1hu mezi va\u0161imi a na\u0161imi z\u00e1jmy. Dokud nen\u00ed ur\u010deno, \u010d\u00ed z\u00e1jmy p\u0159eva\u017euj\u00ed, m\u00e1te pr\u00e1vo po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Pokud jste omezili zpracov\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f, mohou b\u00fdt tyto \u00fadaje - krom\u011b jejich ulo\u017een\u00ed - zpracov\u00e1v\u00e1ny pouze s va\u0161\u00edm souhlasem nebo pro ur\u010den\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby nebo z d\u016fvod\u016f d\u016fle\u017eit\u00e9ho ve\u0159ejn\u00e9ho z\u00e1jmu Evropsk\u00e9 unie nebo \u010dlensk\u00e9ho st\u00e1tu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1mitka proti reklamn\u00edm e-mail\u016fm<\/h3>\n\n\n\n<p>T\u00edmto vzn\u00e1\u0161\u00edme n\u00e1mitku proti pou\u017eit\u00ed kontaktn\u00edch \u00fadaj\u016f zve\u0159ejn\u011bn\u00fdch v r\u00e1mci na\u0161\u00ed povinnosti poskytnout z\u00e1konn\u00e9 ozn\u00e1men\u00ed za \u00fa\u010delem zas\u00edl\u00e1n\u00ed nevy\u017e\u00e1dan\u00fdch reklamn\u00edch a informa\u010dn\u00edch materi\u00e1l\u016f. Provozovatel\u00e9 t\u011bchto webov\u00fdch str\u00e1nek si v\u00fdslovn\u011b vyhrazuj\u00ed pr\u00e1vo podniknout pr\u00e1vn\u00ed kroky v p\u0159\u00edpad\u011b nevy\u017e\u00e1dan\u00e9ho zas\u00edl\u00e1n\u00ed reklamn\u00edch informac\u00ed, nap\u0159. nevy\u017e\u00e1dan\u00fdch e-mail\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Soubory cookie<\/h3>\n\n\n\n<p>Na\u0161e internetov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed tzv. \"cookies\". Cookies jsou mal\u00e9 textov\u00e9 soubory a nezp\u016fsobuj\u00ed \u017e\u00e1dn\u00e9 po\u0161kozen\u00ed va\u0161eho koncov\u00e9ho za\u0159\u00edzen\u00ed. Ve va\u0161em za\u0159\u00edzen\u00ed se ukl\u00e1daj\u00ed bu\u010f do\u010dasn\u011b po dobu trv\u00e1n\u00ed relace (session cookies), nebo trvale (permanent cookies). Soubory cookie relace se automaticky vyma\u017eou po skon\u010den\u00ed va\u0161\u00ed n\u00e1v\u0161t\u011bvy. Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed, dokud je sami nevyma\u017eete nebo dokud je automaticky nevyma\u017ee v\u00e1\u0161 webov\u00fd prohl\u00ed\u017ee\u010d.<\/p>\n\n\n\n<p>V n\u011bkter\u00fdch p\u0159\u00edpadech mohou b\u00fdt p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek ve va\u0161em za\u0159\u00edzen\u00ed ulo\u017eeny tak\u00e9 soubory cookie t\u0159et\u00edch stran (soubory cookie t\u0159et\u00edch stran). Ty n\u00e1m nebo v\u00e1m umo\u017e\u0148uj\u00ed vyu\u017e\u00edvat ur\u010dit\u00e9 slu\u017eby spole\u010dnosti t\u0159et\u00ed strany (nap\u0159. soubory cookie pro zpracov\u00e1n\u00ed platebn\u00edch slu\u017eeb).<\/p>\n\n\n\n<p>Soubory cookie maj\u00ed r\u016fzn\u00e9 funkce. Mnoh\u00e9 soubory cookie jsou technicky nezbytn\u00e9, proto\u017ee n\u011bkter\u00e9 funkce webov\u00fdch str\u00e1nek by bez nich nemohly fungovat (nap\u0159. funkce n\u00e1kupn\u00edho ko\u0161\u00edku nebo zobrazov\u00e1n\u00ed vide\u00ed). Jin\u00e9 soubory cookie se pou\u017e\u00edvaj\u00ed k vyhodnocov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f nebo k zobrazov\u00e1n\u00ed reklamy.<\/p>\n\n\n\n<p>Soubory cookie, kter\u00e9 jsou nutn\u00e9 k proveden\u00ed procesu elektronick\u00e9 komunikace (nezbytn\u00e9 soubory cookie) nebo k zaji\u0161t\u011bn\u00ed ur\u010dit\u00fdch funkc\u00ed, kter\u00e9 jste si vy\u017e\u00e1dali (funk\u010dn\u00ed soubory cookie, nap\u0159. pro funkci n\u00e1kupn\u00edho ko\u0161\u00edku), nebo k optimalizaci webov\u00fdch str\u00e1nek (nap\u0159. soubory cookie pro m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti webu), se ukl\u00e1daj\u00ed na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f GDPR, pokud nen\u00ed uveden jin\u00fd pr\u00e1vn\u00ed z\u00e1klad. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie za \u00fa\u010delem technicky bezchybn\u00e9ho a optimalizovan\u00e9ho poskytov\u00e1n\u00ed sv\u00fdch slu\u017eeb. Pokud byl vy\u017e\u00e1d\u00e1n souhlas s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie, jsou dan\u00e9 soubory cookie ukl\u00e1d\u00e1ny v\u00fdhradn\u011b na z\u00e1klad\u011b tohoto souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR); souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>Sv\u016fj prohl\u00ed\u017ee\u010d m\u016f\u017eete nastavit tak, abyste byli informov\u00e1ni o nastavov\u00e1n\u00ed soubor\u016f cookie a povolit soubory cookie pouze v jednotliv\u00fdch p\u0159\u00edpadech, vylou\u010dit p\u0159ij\u00edm\u00e1n\u00ed soubor\u016f cookie pro ur\u010dit\u00e9 p\u0159\u00edpady nebo obecn\u011b a aktivovat automatick\u00e9 maz\u00e1n\u00ed soubor\u016f cookie p\u0159i zav\u0159en\u00ed prohl\u00ed\u017ee\u010de. V p\u0159\u00edpad\u011b deaktivace soubor\u016f cookie m\u016f\u017ee b\u00fdt omezena funk\u010dnost t\u011bchto webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p>Pokud jsou soubory cookie pou\u017e\u00edv\u00e1ny spole\u010dnostmi t\u0159et\u00edch stran nebo pro \u00fa\u010dely anal\u00fdzy, budeme v\u00e1s o tom informovat zvl\u00e1\u0161\u0165 v r\u00e1mci tohoto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f a v p\u0159\u00edpad\u011b pot\u0159eby si vy\u017e\u00e1d\u00e1me v\u00e1\u0161 souhlas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Souhlas se skute\u010dn\u00fdm bannerem cookie<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed technologii souhlasu Real Cookie Banner k z\u00edsk\u00e1n\u00ed va\u0161eho souhlasu s ukl\u00e1d\u00e1n\u00edm ur\u010dit\u00fdch soubor\u016f cookie na va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed nebo s pou\u017e\u00edv\u00e1n\u00edm ur\u010dit\u00fdch technologi\u00ed a k jejich zdokumentov\u00e1n\u00ed v souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Poskytovatelem t\u00e9to technologie je&nbsp;<strong>devowl.io GmbH,<\/strong>&nbsp;Tannet 12, 94539 Grafling, Webov\u00e9 str\u00e1nky:&nbsp;<a href=\"https:\/\/devowl.io\/de\">https:\/\/devowl.io\/de<\/a><\/p>\n\n\n\n<p>(d\u00e1le jen \"Real Cookie Banner\").<\/p>\n\n\n\n<p>P\u0159i vstupu na na\u0161e webov\u00e9 str\u00e1nky jsou spole\u010dnosti Usercentrics p\u0159ed\u00e1ny n\u00e1sleduj\u00edc\u00ed osobn\u00ed \u00fadaje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1\u0161 souhlas (souhlasy) nebo odvol\u00e1n\u00ed va\u0161eho souhlasu (souhlas\u016f).<\/li>\n\n\n\n<li>Va\u0161e IP adresa<\/li>\n\n\n\n<li>Informace o va\u0161em prohl\u00ed\u017ee\u010di<\/li>\n\n\n\n<li>Informace o va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>\u010cas va\u0161\u00ed n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek<\/li>\n<\/ul>\n\n\n\n<p>Spole\u010dnost Real Cookie Banner nav\u00edc ukl\u00e1d\u00e1 soubor cookie do va\u0161eho prohl\u00ed\u017ee\u010de, aby mohla p\u0159i\u0159adit ud\u011blen\u00e9 souhlasy nebo jejich odvol\u00e1n\u00ed. Takto shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje se uchov\u00e1vaj\u00ed, dokud n\u00e1s nepo\u017e\u00e1d\u00e1te o jejich vymaz\u00e1n\u00ed, dokud sami nevyma\u017eete soubor cookie spole\u010dnosti Real Cookie Banner nebo dokud nezmiz\u00ed \u00fa\u010del jejich ulo\u017een\u00ed. Povinn\u00e9 z\u00e1konn\u00e9 povinnosti uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f z\u016fst\u00e1vaj\u00ed nedot\u010deny.<\/p>\n\n\n\n<p>Real Cookie Banner slou\u017e\u00ed k z\u00edsk\u00e1n\u00ed z\u00e1konem po\u017eadovan\u00e9ho souhlasu s pou\u017e\u00edv\u00e1n\u00edm ur\u010dit\u00fdch technologi\u00ed. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. c GDPR.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed objedn\u00e1vek<\/h4>\n\n\n\n<p>S v\u00fd\u0161e uveden\u00fdm poskytovatelem jsme uzav\u0159eli smlouvu o zpracov\u00e1n\u00ed \u00fadaj\u016f (DPA). Jedn\u00e1 se o smlouvu p\u0159edepsanou z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e1 zaru\u010duje, \u017ee poskytovatel bude zpracov\u00e1vat osobn\u00ed \u00fadaje n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek pouze v souladu s na\u0161imi pokyny a v souladu s GDPR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kontaktn\u00ed formul\u00e1\u0159<\/h3>\n\n\n\n<p>Pokud n\u00e1m za\u0161lete dotaz prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, va\u0161e \u00fadaje z popt\u00e1vkov\u00e9ho formul\u00e1\u0159e, v\u010detn\u011b kontaktn\u00edch \u00fadaj\u016f, kter\u00e9 v n\u011bm uvedete, budou ulo\u017eeny pro \u00fa\u010dely zpracov\u00e1n\u00ed dotazu a pro p\u0159\u00edpad dal\u0161\u00edch dotaz\u016f. Tyto \u00fadaje nebudeme p\u0159ed\u00e1vat d\u00e1le bez va\u0161eho souhlasu.<\/p>\n\n\n\n<p>Tyto \u00fadaje jsou zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. b GDPR, pokud v\u00e1\u0161 dotaz souvis\u00ed s pln\u011bn\u00edm smlouvy nebo je nezbytn\u00fd pro proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed. Ve v\u0161ech ostatn\u00edch p\u0159\u00edpadech je zpracov\u00e1n\u00ed zalo\u017eeno na na\u0161em opr\u00e1vn\u011bn\u00e9m z\u00e1jmu na efektivn\u00edm zpracov\u00e1n\u00ed n\u00e1m adresovan\u00fdch dotaz\u016f (\u010dl. 6 odst. 1 p\u00edsm. f GDPR) nebo na va\u0161em souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR), pokud jste o n\u011bj po\u017e\u00e1dali.<\/p>\n\n\n\n<p>\u00dadaje, kter\u00e9 n\u00e1m poskytnete v kontaktn\u00edm formul\u00e1\u0159i, budeme uchov\u00e1vat, dokud nepo\u017e\u00e1d\u00e1te o jejich vymaz\u00e1n\u00ed, neodvol\u00e1te sv\u016fj souhlas s jejich ulo\u017een\u00edm nebo dokud nezmiz\u00ed \u00fa\u010del jejich ulo\u017een\u00ed (nap\u0159. po vy\u0159\u00edzen\u00ed va\u0161\u00ed \u017e\u00e1dosti). Z\u00e1vazn\u00e1 z\u00e1konn\u00e1 ustanoven\u00ed - zejm\u00e9na doby uchov\u00e1v\u00e1n\u00ed - z\u016fst\u00e1vaj\u00ed nedot\u010dena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. analytick\u00e9 n\u00e1stroje a reklama<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Spr\u00e1vce zna\u010dek Google<\/h3>\n\n\n\n<p>Pou\u017e\u00edv\u00e1me Google Tag Manager. Poskytovatelem je spole\u010dnost Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Google Tag Manager je n\u00e1stroj, kter\u00fd n\u00e1m umo\u017e\u0148uje integrovat sledovac\u00ed nebo statistick\u00e9 n\u00e1stroje a dal\u0161\u00ed technologie na na\u0161e webov\u00e9 str\u00e1nky. Samotn\u00fd Google Tag Manager nevytv\u00e1\u0159\u00ed \u017e\u00e1dn\u00e9 u\u017eivatelsk\u00e9 profily, neukl\u00e1d\u00e1 \u017e\u00e1dn\u00e9 soubory cookie a neprov\u00e1d\u00ed \u017e\u00e1dn\u00e9 nez\u00e1visl\u00e9 anal\u00fdzy. Pou\u017e\u00edv\u00e1 se pouze ke spr\u00e1v\u011b a zobrazen\u00ed n\u00e1stroj\u016f, kter\u00e9 jsou jeho prost\u0159ednictv\u00edm integrov\u00e1ny. Google Tag Manager v\u0161ak zaznamen\u00e1v\u00e1 va\u0161i IP adresu, kter\u00e1 m\u016f\u017ee b\u00fdt rovn\u011b\u017e p\u0159ed\u00e1na mate\u0159sk\u00e9 spole\u010dnosti Google ve Spojen\u00fdch st\u00e1tech.<\/p>\n\n\n\n<p>Google Tag Manager je pou\u017e\u00edv\u00e1n na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na rychl\u00e9 a nekomplikovan\u00e9 integraci a spr\u00e1v\u011b r\u016fzn\u00fdch n\u00e1stroj\u016f na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed funkce slu\u017eby pro anal\u00fdzu webu Google Analytics. Poskytovatelem je spole\u010dnost Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Slu\u017eba Google Analytics umo\u017e\u0148uje provozovateli webov\u00fdch str\u00e1nek analyzovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. Provozovatel webov\u00fdch str\u00e1nek p\u0159itom z\u00edsk\u00e1v\u00e1 r\u016fzn\u00e9 \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed, jako jsou zobrazen\u00ed str\u00e1nek, d\u00e9lka n\u00e1v\u0161t\u011bvy, pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my a p\u016fvod u\u017eivatele. Tyto \u00fadaje m\u016f\u017ee spole\u010dnost Google shrnout do profilu, kter\u00fd je p\u0159i\u0159azen p\u0159\u00edslu\u0161n\u00e9mu u\u017eivateli nebo jeho koncov\u00e9mu za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Pomoc\u00ed slu\u017eby Google Analytics m\u016f\u017eeme mimo jin\u00e9 zaznamen\u00e1vat va\u0161e pohyby my\u0161\u00ed, posouv\u00e1n\u00ed a kliknut\u00ed. Slu\u017eba Google Analytics tak\u00e9 pou\u017e\u00edv\u00e1 r\u016fzn\u00e9 p\u0159\u00edstupy modelov\u00e1n\u00ed k dopln\u011bn\u00ed zaznamenan\u00fdch datov\u00fdch z\u00e1znam\u016f a k anal\u00fdze dat vyu\u017e\u00edv\u00e1 technologie strojov\u00e9ho u\u010den\u00ed.<\/p>\n\n\n\n<p>Slu\u017eba Google Analytics pou\u017e\u00edv\u00e1 technologie, kter\u00e9 umo\u017e\u0148uj\u00ed rozpozn\u00e1n\u00ed u\u017eivatele za \u00fa\u010delem anal\u00fdzy jeho chov\u00e1n\u00ed (nap\u0159. soubory cookie nebo otisk za\u0159\u00edzen\u00ed). Informace shrom\u00e1\u017ed\u011bn\u00e9 spole\u010dnost\u00ed Google o pou\u017e\u00edv\u00e1n\u00ed t\u011bchto webov\u00fdch str\u00e1nek jsou zpravidla p\u0159en\u00e1\u0161eny na server spole\u010dnosti Google v USA a tam ukl\u00e1d\u00e1ny.<\/p>\n\n\n\n<p>Tento analytick\u00fd n\u00e1stroj se pou\u017e\u00edv\u00e1 na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace sv\u00fdch webov\u00fdch str\u00e1nek i reklamy. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas (nap\u0159. souhlas s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie), zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA prob\u00edh\u00e1 na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek Komise EU. Podrobnosti naleznete zde:&nbsp;<a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Anonymizace IP<\/h4>\n\n\n\n<p>Na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch jsme aktivovali funkci anonymizace IP. To znamen\u00e1, \u017ee va\u0161e IP adresa bude spole\u010dnost\u00ed Google v \u010dlensk\u00fdch st\u00e1tech Evropsk\u00e9 unie nebo v jin\u00fdch signat\u00e1\u0159sk\u00fdch st\u00e1tech Dohody o Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru p\u0159ed odesl\u00e1n\u00edm do USA zkr\u00e1cena. Pouze ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech bude cel\u00e1 IP adresa p\u0159enesena na server spole\u010dnosti Google v USA a tam zkr\u00e1cena. Z pov\u011b\u0159en\u00ed provozovatele t\u011bchto webov\u00fdch str\u00e1nek bude spole\u010dnost Google tyto informace pou\u017e\u00edvat k anal\u00fdze va\u0161eho pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek, k sestavov\u00e1n\u00ed zpr\u00e1v o \u010dinnosti na webov\u00fdch str\u00e1nk\u00e1ch a k poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb provozovateli webov\u00fdch str\u00e1nek t\u00fdkaj\u00edc\u00edch se \u010dinnosti na webov\u00fdch str\u00e1nk\u00e1ch a pou\u017e\u00edv\u00e1n\u00ed internetu. IP adresa p\u0159edan\u00e1 va\u0161\u00edm prohl\u00ed\u017ee\u010dem v r\u00e1mci slu\u017eby Google Analytics nebude slou\u010dena s jin\u00fdmi \u00fadaji spole\u010dnosti Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Z\u00e1suvn\u00fd modul prohl\u00ed\u017ee\u010de<\/h4>\n\n\n\n<p>Shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f spole\u010dnost\u00ed Google m\u016f\u017eete zabr\u00e1nit sta\u017een\u00edm a instalac\u00ed dopl\u0148ku prohl\u00ed\u017ee\u010de, kter\u00fd je k dispozici na n\u00e1sleduj\u00edc\u00edm odkazu:&nbsp;<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o tom, jak slu\u017eba Google Analytics nakl\u00e1d\u00e1 s \u00fadaji u\u017eivatel\u016f, najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google:&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Demografick\u00e9 charakteristiky v Google Analytics<\/h4>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed funkci \"demografick\u00e9 charakteristiky\" slu\u017eby Google Analytics, aby bylo mo\u017en\u00e9 n\u00e1v\u0161t\u011bvn\u00edk\u016fm webov\u00fdch str\u00e1nek zobrazovat vhodn\u00e9 reklamy v r\u00e1mci reklamn\u00ed s\u00edt\u011b Google. To umo\u017e\u0148uje generovat zpr\u00e1vy, kter\u00e9 obsahuj\u00ed v\u00fdkazy o v\u011bku, pohlav\u00ed a z\u00e1jmech n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek. Tyto \u00fadaje poch\u00e1zej\u00ed z reklamy zalo\u017een\u00e9 na z\u00e1jmech spole\u010dnosti Google a z \u00fadaj\u016f o n\u00e1v\u0161t\u011bvn\u00edc\u00edch od poskytovatel\u016f t\u0159et\u00edch stran. Tyto \u00fadaje nelze p\u0159i\u0159adit ke konkr\u00e9tn\u00ed osob\u011b. Tuto funkci m\u016f\u017eete kdykoli deaktivovat prost\u0159ednictv\u00edm nastaven\u00ed reklamy ve sv\u00e9m \u00fa\u010dtu Google nebo obecn\u011b zak\u00e1zat shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f slu\u017ebou Google Analytics, jak je pops\u00e1no v \u010d\u00e1sti \"N\u00e1mitka proti shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f\".<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed objedn\u00e1vek<\/h4>\n\n\n\n<p>Se spole\u010dnost\u00ed Google jsme uzav\u0159eli smlouvu o zpracov\u00e1n\u00ed objedn\u00e1vek a p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Analytics pln\u011b uplat\u0148ujeme p\u0159\u00edsn\u00e9 po\u017eadavky n\u011bmeck\u00fdch \u00fa\u0159ad\u016f na ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Doba skladov\u00e1n\u00ed<\/h4>\n\n\n\n<p>\u00dadaje ulo\u017een\u00e9 spole\u010dnost\u00ed Google na \u00farovni u\u017eivatel\u016f a ud\u00e1lost\u00ed, kter\u00e9 jsou spojeny se soubory cookie, ID u\u017eivatele nebo reklamn\u00edmi ID (nap\u0159. soubory cookie DoubleClick, reklamn\u00ed ID syst\u00e9mu Android), jsou po 14 m\u011bs\u00edc\u00edch anonymizov\u00e1ny nebo odstran\u011bny. Podrobnosti naleznete pod n\u00e1sleduj\u00edc\u00edm odkazem:&nbsp;<a href=\"https:\/\/support.google.com\/analytics\/answer\/7667196?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/analytics\/answer\/7667196?hl=de<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hotjar<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed slu\u017ebu Hotjar. Poskytovatelem je Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Evropa (Webov\u00e9 str\u00e1nky:&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.hotjar.com<\/a>).<\/p>\n\n\n\n<p>Hotjar je n\u00e1stroj pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch. Hotjar n\u00e1m mimo jin\u00e9 umo\u017e\u0148uje zaznamen\u00e1vat va\u0161e pohyby my\u0161\u00ed, posouv\u00e1n\u00ed a klik\u00e1n\u00ed. Hotjar tak\u00e9 dok\u00e1\u017ee ur\u010dit, jak dlouho z\u016fst\u00e1v\u00e1te s ukazatelem my\u0161i na ur\u010dit\u00e9m m\u00edst\u011b. Hotjar tyto informace pou\u017e\u00edv\u00e1 k vytv\u00e1\u0159en\u00ed tzv. tepeln\u00fdch map, kter\u00e9 lze pou\u017e\u00edt k ur\u010den\u00ed, kter\u00e9 oblasti webov\u00fdch str\u00e1nek jsou n\u00e1v\u0161t\u011bvn\u00edky webov\u00fdch str\u00e1nek up\u0159ednost\u0148ov\u00e1ny.<\/p>\n\n\n\n<p>D\u00e1le m\u016f\u017eeme zjistit, jak dlouho jste na str\u00e1nce z\u016fstali a kdy jste ji opustili. M\u016f\u017eeme tak\u00e9 zjistit, v jak\u00e9m okam\u017eiku jste zru\u0161ili sv\u00e9 vstupy do kontaktn\u00edho formul\u00e1\u0159e (tzv. konverzn\u00ed trycht\u00fd\u0159e).<\/p>\n\n\n\n<p>Slu\u017ebu Hotjar lze tak\u00e9 pou\u017e\u00edt k z\u00edsk\u00e1n\u00ed p\u0159\u00edm\u00e9 zp\u011btn\u00e9 vazby od n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. Tato funkce slou\u017e\u00ed ke zlep\u0161en\u00ed nab\u00eddky webov\u00fdch str\u00e1nek provozovatele.<\/p>\n\n\n\n<p>Hotjar pou\u017e\u00edv\u00e1 technologie, kter\u00e9 umo\u017e\u0148uj\u00ed rozpozn\u00e1n\u00ed u\u017eivatele za \u00fa\u010delem anal\u00fdzy jeho chov\u00e1n\u00ed (nap\u0159. soubory cookie nebo pou\u017eit\u00ed otisk\u016f za\u0159\u00edzen\u00ed).<\/p>\n\n\n\n<p>Tento analytick\u00fd n\u00e1stroj se pou\u017e\u00edv\u00e1 na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace sv\u00fdch webov\u00fdch str\u00e1nek i reklamy. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas (nap\u0159. souhlas s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie), zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Deaktivace aplikace Hotjar<\/h4>\n\n\n\n<p>Pokud chcete deaktivovat shroma\u017e\u010fov\u00e1n\u00ed dat slu\u017ebou Hotjar, klikn\u011bte na n\u00e1sleduj\u00edc\u00ed odkaz a postupujte podle pokyn\u016f:&nbsp;<a href=\"https:\/\/www.hotjar.com\/opt-out\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.hotjar.com\/opt-out<\/a><\/p>\n\n\n\n<p>Upozor\u0148ujeme, \u017ee slu\u017ebu Hotjar je t\u0159eba deaktivovat pro ka\u017ed\u00fd prohl\u00ed\u017ee\u010d nebo koncov\u00e9 za\u0159\u00edzen\u00ed zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o spole\u010dnosti Hotjar a shroma\u017e\u010fovan\u00fdch \u00fadaj\u00edch naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Hotjar na n\u00e1sleduj\u00edc\u00edm odkazu:&nbsp;<a href=\"https:\/\/www.hotjar.com\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.hotjar.com\/privacy<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed objedn\u00e1vek<\/h4>\n\n\n\n<p>S v\u00fd\u0161e uveden\u00fdm poskytovatelem jsme uzav\u0159eli smlouvu o zpracov\u00e1n\u00ed \u00fadaj\u016f (DPA). Jedn\u00e1 se o smlouvu p\u0159edepsanou z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e1 zaru\u010duje, \u017ee poskytovatel bude zpracov\u00e1vat osobn\u00ed \u00fadaje n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek pouze v souladu s na\u0161imi pokyny a v souladu s GDPR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reklamy Google<\/h3>\n\n\n\n<p>Provozovatel webov\u00fdch str\u00e1nek pou\u017e\u00edv\u00e1 Google Ads. Google Ads je online reklamn\u00ed program spole\u010dnosti Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Google Ads n\u00e1m umo\u017e\u0148uje zobrazovat reklamy ve vyhled\u00e1va\u010di Google nebo na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran, kdy\u017e u\u017eivatel zad\u00e1 do vyhled\u00e1va\u010de Google ur\u010dit\u00e9 v\u00fdrazy (c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova). Krom\u011b toho lze zobrazovat c\u00edlen\u00e9 reklamy na z\u00e1klad\u011b \u00fadaj\u016f o u\u017eivateli, kter\u00e9 m\u00e1 Google k dispozici (nap\u0159. \u00fadaje o poloze a z\u00e1jmech) (c\u00edlen\u00ed na c\u00edlovou skupinu). Jako provozovatel webov\u00fdch str\u00e1nek m\u016f\u017eeme tyto \u00fadaje kvantitativn\u011b vyhodnocovat nap\u0159\u00edklad anal\u00fdzou toho, kter\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy vedly k zobrazen\u00ed na\u0161ich reklam a kolik reklam vedlo k odpov\u00eddaj\u00edc\u00edm kliknut\u00edm.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1n\u00ed reklam Google je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na co nejefektivn\u011bj\u0161\u00edm marketingu sv\u00fdch produkt\u016f a slu\u017eeb.<\/p>\n\n\n\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA prob\u00edh\u00e1 na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek Komise EU. Podrobnosti naleznete zde:&nbsp;<a href=\"https:\/\/policies.google.com\/privacy\/frameworks\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy\/frameworks<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google AdSense<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed slu\u017ebu Google AdSense, kter\u00e1 slou\u017e\u00ed k integraci reklam. Poskytovatelem je spole\u010dnost Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Pomoc\u00ed slu\u017eby Google Adsense m\u016f\u017eeme na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch zobrazovat c\u00edlen\u00e9 reklamy od spole\u010dnost\u00ed t\u0159et\u00edch stran. Obsah reklam je zalo\u017een na va\u0161ich z\u00e1jmech, kter\u00e9 spole\u010dnost Google ur\u010duje na z\u00e1klad\u011b va\u0161eho p\u0159edchoz\u00edho u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed. Krom\u011b toho jsou p\u0159i v\u00fdb\u011bru vhodn\u00fdch reklam zohledn\u011bny tak\u00e9 kontextov\u00e9 informace, jako je va\u0161e poloha, obsah nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek nebo zadan\u00e9 v\u00fdrazy ve vyhled\u00e1va\u010di Google.<\/p>\n\n\n\n<p>Slu\u017eba Google AdSense pou\u017e\u00edv\u00e1 soubory cookie, webov\u00e9 maj\u00e1ky (neviditeln\u00e1 grafika) a podobn\u00e9 rozpozn\u00e1vac\u00ed technologie. To umo\u017e\u0148uje analyzovat informace, jako je n\u00e1v\u0161t\u011bvnost t\u011bchto str\u00e1nek.<\/p>\n\n\n\n<p>Informace shrom\u00e1\u017ed\u011bn\u00e9 slu\u017ebou Google Adsense o pou\u017e\u00edv\u00e1n\u00ed t\u011bchto webov\u00fdch str\u00e1nek (v\u010detn\u011b va\u0161\u00ed IP adresy) a o poskytov\u00e1n\u00ed reklamn\u00edch form\u00e1t\u016f jsou p\u0159en\u00e1\u0161eny na server spole\u010dnosti Google v USA a tam ukl\u00e1d\u00e1ny. Tyto informace m\u016f\u017ee spole\u010dnost Google p\u0159ed\u00e1vat sv\u00fdm smluvn\u00edm partner\u016fm. Spole\u010dnost Google v\u0161ak nespojuje va\u0161i IP adresu s jin\u00fdmi ulo\u017een\u00fdmi \u00fadaji.<\/p>\n\n\n\n<p>Pou\u017eit\u00ed slu\u017eby AdSense je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na co nejefektivn\u011bj\u0161\u00edm marketingu sv\u00fdch webov\u00fdch str\u00e1nek. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA prob\u00edh\u00e1 na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek Komise EU. Podrobnosti naleznete zde:&nbsp;<a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remarketing Google<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed funkce slu\u017eby Google Analytics Remarketing. Poskytovatelem je spole\u010dnost Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Remarketing spole\u010dnosti Google analyzuje va\u0161e u\u017eivatelsk\u00e9 chov\u00e1n\u00ed na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch (nap\u0159. kliknut\u00ed na ur\u010dit\u00e9 produkty), aby v\u00e1s mohl za\u0159adit do ur\u010dit\u00fdch c\u00edlov\u00fdch reklamn\u00edch skupin a pot\u00e9 v\u00e1m zobrazit vhodn\u00e1 reklamn\u00ed sd\u011blen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b dal\u0161\u00edch online nab\u00eddek (remarketing nebo retargeting).<\/p>\n\n\n\n<p>Krom\u011b toho lze reklamn\u00ed c\u00edlov\u00e9 skupiny vytvo\u0159en\u00e9 pomoc\u00ed slu\u017eby Google Remarketing propojit s funkcemi spole\u010dnosti Google pro r\u016fzn\u00e1 za\u0159\u00edzen\u00ed. T\u00edmto zp\u016fsobem se mohou personalizovan\u00e1 reklamn\u00ed sd\u011blen\u00ed zalo\u017een\u00e1 na z\u00e1jmech, kter\u00e1 byla p\u0159izp\u016fsobena va\u0161emu p\u0159edchoz\u00edmu pou\u017e\u00edv\u00e1n\u00ed a chov\u00e1n\u00ed p\u0159i surfov\u00e1n\u00ed na jednom koncov\u00e9m za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00edm telefonu), zobrazovat tak\u00e9 na jin\u00e9m va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed (nap\u0159. tabletu nebo po\u010d\u00edta\u010di).<\/p>\n\n\n\n<p>Pokud m\u00e1te \u00fa\u010det Google, m\u016f\u017eete se proti personalizovan\u00e9 reklam\u011b ohradit kliknut\u00edm na n\u00e1sleduj\u00edc\u00ed odkaz:&nbsp;<a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a>.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1n\u00ed remarketingu Google je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na co nejefektivn\u011bj\u0161\u00edm marketingu sv\u00fdch produkt\u016f. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace a ustanoven\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google na adrese:&nbsp;<a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/technologies\/ads?hl=de<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tvorba c\u00edlov\u00e9 skupiny s p\u00e1rov\u00e1n\u00edm z\u00e1kazn\u00edk\u016f<\/h4>\n\n\n\n<p>K vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin pou\u017e\u00edv\u00e1me mimo jin\u00e9 slu\u017ebu Google Remarketing pro porovn\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Zde p\u0159en\u00e1\u0161\u00edme ur\u010dit\u00e9 \u00fadaje o z\u00e1kazn\u00edc\u00edch (nap\u0159. e-mailov\u00e9 adresy) z na\u0161ich seznam\u016f z\u00e1kazn\u00edk\u016f do spole\u010dnosti Google. Pokud jsou doty\u010dn\u00ed z\u00e1kazn\u00edci u\u017eivateli slu\u017eby Google a jsou p\u0159ihl\u00e1\u0161eni ke sv\u00e9mu \u00fa\u010dtu Google, zobrazuj\u00ed se jim vhodn\u00e1 reklamn\u00ed sd\u011blen\u00ed v r\u00e1mci s\u00edt\u011b Google (nap\u0159. na YouTube, Gmailu nebo ve vyhled\u00e1va\u010di).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sledov\u00e1n\u00ed konverz\u00ed Google<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed sledov\u00e1n\u00ed konverz\u00ed Google. Poskytovatelem je spole\u010dnost Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Pomoc\u00ed sledov\u00e1n\u00ed konverz\u00ed Google m\u016f\u017eeme my i spole\u010dnost Google rozpoznat, zda u\u017eivatel provedl ur\u010dit\u00e9 akce. M\u016f\u017eeme nap\u0159\u00edklad analyzovat, na kter\u00e1 tla\u010d\u00edtka na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch bylo kliknuto jak \u010dasto a kter\u00e9 produkty byly prohl\u00ed\u017eeny nebo nakupov\u00e1ny obzvl\u00e1\u0161t\u011b \u010dasto. Tyto informace slou\u017e\u00ed k vytv\u00e1\u0159en\u00ed statistik konverz\u00ed. Zji\u0161\u0165ujeme celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na na\u0161e reklamy, a jak\u00e9 akce provedli. Nez\u00edsk\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace, pomoc\u00ed kter\u00fdch bychom mohli u\u017eivatele osobn\u011b identifikovat. Spole\u010dnost Google sama pou\u017e\u00edv\u00e1 soubory cookie nebo srovnateln\u00e9 technologie rozpozn\u00e1v\u00e1n\u00ed pro \u00fa\u010dely identifikace.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1n\u00ed sledov\u00e1n\u00ed konverz\u00ed Google je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f za \u00fa\u010delem optimalizace sv\u00fdch webov\u00fdch str\u00e1nek i reklamy. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas (nap\u0159. souhlas s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie), zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o sledov\u00e1n\u00ed konverz\u00ed Google najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google:&nbsp;<a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Pixel<\/h3>\n\n\n\n<p>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed k m\u011b\u0159en\u00ed konverz\u00ed pixel akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f spole\u010dnosti Facebook. Poskytovatelem t\u00e9to slu\u017eby je spole\u010dnost Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Irsko. Podle spole\u010dnosti Facebook jsou v\u0161ak shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje p\u0159ed\u00e1v\u00e1ny tak\u00e9 do USA a dal\u0161\u00edch t\u0159et\u00edch zem\u00ed.<\/p>\n\n\n\n<p>To umo\u017e\u0148uje sledovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek pot\u00e9, co byli kliknut\u00edm na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na webov\u00e9 str\u00e1nky poskytovatele. To umo\u017e\u0148uje vyhodnocovat \u00fa\u010dinnost reklam na Facebooku pro statistick\u00e9 \u00fa\u010dely a \u00fa\u010dely pr\u016fzkumu trhu a optimalizovat budouc\u00ed reklamn\u00ed opat\u0159en\u00ed.<\/p>\n\n\n\n<p>Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje jsou pro n\u00e1s jako provozovatele t\u011bchto webov\u00fdch str\u00e1nek anonymn\u00ed; nem\u016f\u017eeme vyvozovat \u017e\u00e1dn\u00e9 z\u00e1v\u011bry o toto\u017enosti u\u017eivatele. \u00dadaje jsou v\u0161ak ukl\u00e1d\u00e1ny a zpracov\u00e1v\u00e1ny spole\u010dnost\u00ed Facebook tak, aby bylo mo\u017en\u00e9 spojen\u00ed s p\u0159\u00edslu\u0161n\u00fdm u\u017eivatelsk\u00fdm profilem a aby spole\u010dnost Facebook mohla tyto \u00fadaje pou\u017e\u00edt pro sv\u00e9 vlastn\u00ed reklamn\u00ed \u00fa\u010dely v souladu se z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f.&nbsp;<a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed dat ve spole\u010dnosti Facebook<\/a>&nbsp;m\u016f\u017eete pou\u017e\u00edt. To umo\u017e\u0148uje Facebooku umis\u0165ovat reklamy na str\u00e1nky Facebooku i mimo n\u011bj. Toto pou\u017eit\u00ed \u00fadaj\u016f nem\u016f\u017eeme jako provozovatel str\u00e1nek ovlivnit.<\/p>\n\n\n\n<p>Pou\u017e\u00edv\u00e1n\u00ed Facebook Pixel je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na \u00fa\u010dinn\u00fdch reklamn\u00edch opat\u0159en\u00edch v\u010detn\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas (nap\u0159. souhlas s ukl\u00e1d\u00e1n\u00edm soubor\u016f cookie), zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA prob\u00edh\u00e1 na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek Komise EU. Podrobnosti naleznete zde:&nbsp;<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>.<\/p>\n\n\n\n<p>Pokud jsou osobn\u00ed \u00fadaje shroma\u017e\u010fov\u00e1ny na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pomoc\u00ed zde popsan\u00e9ho n\u00e1stroje a p\u0159ed\u00e1v\u00e1ny spole\u010dnosti Facebook, jsme my a spole\u010dnost Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko, spole\u010dn\u011b odpov\u011bdn\u00e9 za toto zpracov\u00e1n\u00ed \u00fadaj\u016f (\u010dl. 26 GDPR). Spole\u010dn\u00e1 odpov\u011bdnost je omezena v\u00fdhradn\u011b na shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a jejich p\u0159ed\u00e1v\u00e1n\u00ed spole\u010dnosti Facebook. Zpracov\u00e1n\u00ed prov\u00e1d\u011bn\u00e9 spole\u010dnost\u00ed Facebook po p\u0159ed\u00e1n\u00ed nen\u00ed sou\u010d\u00e1st\u00ed spole\u010dn\u00e9 odpov\u011bdnosti. Povinnosti, kter\u00e9 n\u00e1m spole\u010dn\u011b p\u0159\u00edslu\u0161\u00ed, byly stanoveny ve smlouv\u011b o spole\u010dn\u00e9m zpracov\u00e1n\u00ed. Zn\u011bn\u00ed dohody naleznete na adrese&nbsp;<a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. Podle t\u00e9to dohody jsme zodpov\u011bdn\u00ed za poskytov\u00e1n\u00ed informac\u00ed o ochran\u011b \u00fadaj\u016f p\u0159i pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroje Facebook a za bezpe\u010dnou implementaci n\u00e1stroje na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch v souladu se z\u00e1konem o ochran\u011b \u00fadaj\u016f. Za zabezpe\u010den\u00ed \u00fadaj\u016f v produktech spole\u010dnosti Facebook odpov\u00edd\u00e1 spole\u010dnost Facebook. Pr\u00e1va subjekt\u016f \u00fadaj\u016f (nap\u0159. \u017e\u00e1dosti o informace) t\u00fdkaj\u00edc\u00ed se \u00fadaj\u016f zpracov\u00e1van\u00fdch spole\u010dnost\u00ed Facebook m\u016f\u017eete uplatnit p\u0159\u00edmo u spole\u010dnosti Facebook. Pokud uplatn\u00edte sv\u00e1 pr\u00e1va subjektu \u00fadaj\u016f u n\u00e1s, jsme povinni je p\u0159edat spole\u010dnosti Facebook.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o ochran\u011b soukrom\u00ed najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Facebook:&nbsp;<a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a>.<\/p>\n\n\n\n<p>M\u016f\u017eete tak\u00e9 pou\u017e\u00edt remarketingovou funkci \"Vlastn\u00ed publikum\" v \u010d\u00e1sti nastaven\u00ed reklamy v \u010d\u00e1sti&nbsp;<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>&nbsp;deaktivovat. Abyste to mohli prov\u00e9st, mus\u00edte b\u00fdt p\u0159ihl\u00e1\u0161eni na Facebooku.<\/p>\n\n\n\n<p>Pokud nem\u00e1te \u00fa\u010det na Facebooku, m\u016f\u017eete reklamu zalo\u017eenou na pou\u017e\u00edv\u00e1n\u00ed ze strany Facebooku deaktivovat na webov\u00fdch str\u00e1nk\u00e1ch Evropsk\u00e9 interaktivn\u00ed aliance pro digit\u00e1ln\u00ed reklamu:&nbsp;<a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. zpravodaj<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dadaje o zpravodaji<\/h3>\n\n\n\n<p>Pokud chcete dost\u00e1vat newsletter nab\u00edzen\u00fd na webov\u00fdch str\u00e1nk\u00e1ch, pot\u0159ebujeme od v\u00e1s e-mailovou adresu a informace, kter\u00e9 n\u00e1m umo\u017en\u00ed ov\u011b\u0159it, \u017ee jste vlastn\u00edkem poskytnut\u00e9 e-mailov\u00e9 adresy a \u017ee souhlas\u00edte se zas\u00edl\u00e1n\u00edm newsletteru. \u017d\u00e1dn\u00e9 dal\u0161\u00ed \u00fadaje neshroma\u017e\u010fujeme, nebo pouze na z\u00e1klad\u011b dobrovolnosti. Tyto \u00fadaje pou\u017e\u00edv\u00e1me v\u00fdhradn\u011b k zas\u00edl\u00e1n\u00ed po\u017eadovan\u00fdch informac\u00ed a nep\u0159ed\u00e1v\u00e1me je t\u0159et\u00edm stran\u00e1m.<\/p>\n\n\n\n<p>\u00dadaje zadan\u00e9 v registra\u010dn\u00edm formul\u00e1\u0159i pro zas\u00edl\u00e1n\u00ed newsletteru jsou zpracov\u00e1v\u00e1ny v\u00fdhradn\u011b na z\u00e1klad\u011b va\u0161eho souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR). Sv\u016fj souhlas s uchov\u00e1v\u00e1n\u00edm \u00fadaj\u016f, e-mailovou adresou a jej\u00edm pou\u017e\u00edv\u00e1n\u00edm pro zas\u00edl\u00e1n\u00ed newsletteru m\u016f\u017eete kdykoli odvolat, nap\u0159\u00edklad prost\u0159ednictv\u00edm odkazu \"odhl\u00e1sit odb\u011br\" v newsletteru. Z\u00e1konnost ji\u017e proveden\u00fdch operac\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f z\u016fst\u00e1v\u00e1 odvol\u00e1n\u00edm nedot\u010dena.<\/p>\n\n\n\n<p>\u00dadaje, kter\u00e9 n\u00e1m poskytnete za \u00fa\u010delem p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, budou n\u00e1mi nebo poskytovatelem slu\u017eeb zas\u00edl\u00e1n\u00ed newsletteru uchov\u00e1v\u00e1ny do doby, ne\u017e se z odb\u011bru newsletteru odhl\u00e1s\u00edte, a po odhl\u00e1\u0161en\u00ed z odb\u011bru newsletteru nebo po z\u00e1niku \u00fa\u010delu budou z distribu\u010dn\u00edho seznamu newsletteru vymaz\u00e1ny. Vyhrazujeme si pr\u00e1vo vymazat nebo zablokovat e-mailov\u00e9 adresy z na\u0161eho distribu\u010dn\u00edho seznamu newsletteru podle vlastn\u00edho uv\u00e1\u017een\u00ed v r\u00e1mci na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu v souladu s \u010dl. 6 odst. 1 p\u00edsm. f GDPR.<\/p>\n\n\n\n<p>\u00dadaje, kter\u00e9 uchov\u00e1v\u00e1me pro jin\u00e9 \u00fa\u010dely, t\u00edm nejsou dot\u010deny.<\/p>\n\n\n\n<p>Pot\u00e9, co se odhl\u00e1s\u00edte ze seznamu pro zas\u00edl\u00e1n\u00ed newsletteru, m\u016f\u017ee b\u00fdt va\u0161e e-mailov\u00e1 adresa n\u00e1mi nebo poskytovatelem slu\u017eeb zas\u00edl\u00e1n\u00ed newsletteru ulo\u017eena na \u010dernou listinu, pokud je to nutn\u00e9 k zabr\u00e1n\u011bn\u00ed budouc\u00edho zas\u00edl\u00e1n\u00ed. \u00dadaje z \u010dern\u00e9 listiny budou pou\u017eity pouze pro tento \u00fa\u010del a nebudou slou\u010deny s jin\u00fdmi \u00fadaji. Slou\u017e\u00ed to jak va\u0161emu z\u00e1jmu, tak na\u0161emu z\u00e1jmu na dodr\u017eov\u00e1n\u00ed z\u00e1konn\u00fdch po\u017eadavk\u016f p\u0159i zas\u00edl\u00e1n\u00ed newsletter\u016f (opr\u00e1vn\u011bn\u00fd z\u00e1jem ve smyslu \u010dl. 6 odst. 1 p\u00edsm. f GDPR). Ukl\u00e1d\u00e1n\u00ed na \u010dernou listinu nen\u00ed \u010dasov\u011b omezeno.&nbsp;<strong>Proti ukl\u00e1d\u00e1n\u00ed m\u016f\u017eete vzn\u00e9st n\u00e1mitku, pokud va\u0161e z\u00e1jmy p\u0159ev\u00e1\u017e\u00ed nad na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. z\u00e1suvn\u00e9 moduly a n\u00e1stroje<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Font Awesome (m\u00edstn\u00ed hosting)<\/h3>\n\n\n\n<p>Tento web pou\u017e\u00edv\u00e1 pro standardizovan\u00e9 zobrazen\u00ed p\u00edsem technologii Font Awesome. Font Awesome je nainstalov\u00e1n lok\u00e1ln\u011b. Neexistuje \u017e\u00e1dn\u00e9 spojen\u00ed se servery spole\u010dnosti Fonticons, Inc.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o aplikaci Font Awesome naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f aplikace Font Awesome na adrese:&nbsp;<a href=\"https:\/\/fontawesome.com\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fontawesome.com\/privacy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mapy Google<\/h3>\n\n\n\n<p>Tento web pou\u017e\u00edv\u00e1 mapovou slu\u017ebu Google Maps. Poskytovatelem je spole\u010dnost Google Ireland Limited (\"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>Chcete-li vyu\u017e\u00edvat funkce Map Google, je nutn\u00e9 ulo\u017eit va\u0161i IP adresu. Tyto informace se obvykle p\u0159en\u00e1\u0161ej\u00ed na server spole\u010dnosti Google v USA a tam se ukl\u00e1daj\u00ed. Provozovatel t\u011bchto str\u00e1nek nem\u00e1 na tento p\u0159enos dat \u017e\u00e1dn\u00fd vliv. Pokud je slu\u017eba Google Maps aktivov\u00e1na, m\u016f\u017ee spole\u010dnost Google pou\u017e\u00edvat webov\u00e9 fonty Google za \u00fa\u010delem standardizace zobrazen\u00ed p\u00edsem. P\u0159i vyvol\u00e1n\u00ed Map Google na\u010dte prohl\u00ed\u017ee\u010d pot\u0159ebn\u00e1 webov\u00e1 p\u00edsma do mezipam\u011bti prohl\u00ed\u017ee\u010de, aby se texty a p\u00edsma zobrazovaly spr\u00e1vn\u011b.<\/p>\n\n\n\n<p>Mapy Google pou\u017e\u00edv\u00e1me v z\u00e1jmu atraktivn\u00ed prezentace na\u0161ich online nab\u00eddek a pro snadn\u00e9 nalezen\u00ed m\u00edst, kter\u00e1 jsme na webov\u00fdch str\u00e1nk\u00e1ch uvedli. Jedn\u00e1 se o opr\u00e1vn\u011bn\u00fd z\u00e1jem ve smyslu \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA prob\u00edh\u00e1 na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek Komise EU. Podrobnosti naleznete zde:&nbsp;<a href=\"https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/sccs\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/privacy.google.com\/businesses\/gdprcontrollerterms\/sccs\/<\/a>.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o nakl\u00e1d\u00e1n\u00ed s u\u017eivatelsk\u00fdmi \u00fadaji najdete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google:&nbsp;<a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google reCAPTCHA<\/h3>\n\n\n\n<p>Na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me \"Google reCAPTCHA\" (d\u00e1le jen \"reCAPTCHA\"). Poskytovatelem je spole\u010dnost Google Ireland Limited (d\u00e1le jen \"Google\"), Gordon House, Barrow Street, Dublin 4, Irsko.<\/p>\n\n\n\n<p>\u00da\u010delem reCAPTCHA je zkontrolovat, zda \u00fadaje na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch (nap\u0159. v kontaktn\u00edm formul\u00e1\u0159i) zad\u00e1v\u00e1 \u010dlov\u011bk nebo automatizovan\u00fd program. Za t\u00edmto \u00fa\u010delem reCAPTCHA analyzuje chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edka webov\u00fdch str\u00e1nek na z\u00e1klad\u011b r\u016fzn\u00fdch charakteristik. Tato anal\u00fdza za\u010d\u00edn\u00e1 automaticky, jakmile n\u00e1v\u0161t\u011bvn\u00edk webov\u00e9 str\u00e1nky vstoup\u00ed na webovou str\u00e1nku. Za \u00fa\u010delem anal\u00fdzy vyhodnocuje reCAPTCHA r\u016fzn\u00e9 informace (nap\u0159. adresu IP, dobu, kterou n\u00e1v\u0161t\u011bvn\u00edk webov\u00fdch str\u00e1nek str\u00e1vil na webov\u00fdch str\u00e1nk\u00e1ch, nebo pohyby my\u0161i proveden\u00e9 u\u017eivatelem). \u00dadaje shrom\u00e1\u017ed\u011bn\u00e9 b\u011bhem anal\u00fdzy jsou p\u0159ed\u00e1v\u00e1ny spole\u010dnosti Google.<\/p>\n\n\n\n<p>Anal\u00fdzy reCAPTCHA prob\u00edhaj\u00ed zcela na pozad\u00ed. N\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek nejsou o prob\u00edhaj\u00edc\u00ed anal\u00fdze informov\u00e1ni.<\/p>\n\n\n\n<p>\u00dadaje jsou uchov\u00e1v\u00e1ny a analyzov\u00e1ny na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Provozovatel webov\u00fdch str\u00e1nek m\u00e1 opr\u00e1vn\u011bn\u00fd z\u00e1jem na ochran\u011b sv\u00fdch webov\u00fdch str\u00e1nek p\u0159ed zneu\u017eit\u00edm automatizovan\u00fdm \u0161pehov\u00e1n\u00edm a SPAMem. Pokud byl vy\u017e\u00e1d\u00e1n odpov\u00eddaj\u00edc\u00ed souhlas, zpracov\u00e1n\u00ed se prov\u00e1d\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. a GDPR; souhlas lze kdykoli odvolat.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o slu\u017eb\u011b Google reCAPTCHA naleznete v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Google a v Podm\u00ednk\u00e1ch slu\u017eby Google na n\u00e1sleduj\u00edc\u00edch odkazech:&nbsp;<a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/privacy?hl=de<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/policies.google.com\/terms?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/policies.google.com\/terms?hl=de<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. poskytovatel\u00e9 elektronick\u00e9ho obchodu a plateb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Zpracov\u00e1n\u00ed \u00fadaj\u016f (\u00fadaje o z\u00e1kazn\u00edc\u00edch a smlouv\u00e1ch)<\/h3>\n\n\n\n<p>Osobn\u00ed \u00fadaje shroma\u017e\u010fujeme, zpracov\u00e1v\u00e1me a pou\u017e\u00edv\u00e1me pouze v rozsahu nezbytn\u00e9m pro vznik, obsah nebo zm\u011bnu pr\u00e1vn\u00edho vztahu (invent\u00e1rn\u00ed \u00fadaje). D\u011bje se tak na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. b GDPR, kter\u00fd povoluje zpracov\u00e1n\u00ed \u00fadaj\u016f pro pln\u011bn\u00ed smlouvy nebo p\u0159edsmluvn\u00edch opat\u0159en\u00ed. Osobn\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed t\u00e9to webov\u00e9 str\u00e1nky (\u00fadaje o pou\u017e\u00edv\u00e1n\u00ed) shroma\u017e\u010fujeme, zpracov\u00e1v\u00e1me a pou\u017e\u00edv\u00e1me pouze v rozsahu, kter\u00fd je nezbytn\u00fd k tomu, abychom u\u017eivateli umo\u017enili nebo vy\u00fa\u010dtovali pou\u017e\u00edv\u00e1n\u00ed slu\u017eby.<\/p>\n\n\n\n<p>Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje o z\u00e1kazn\u00edc\u00edch budou po dokon\u010den\u00ed objedn\u00e1vky nebo ukon\u010den\u00ed obchodn\u00edho vztahu vymaz\u00e1ny. Z\u00e1konn\u00e9 lh\u016fty pro uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f z\u016fst\u00e1vaj\u00ed nedot\u010deny.<\/p>","protected":false},"excerpt":{"rendered":"<p>1. 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Datenerfassung auf dieser Website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-262","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/pages\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":2,"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/pages\/262\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/pages\/262\/revisions\/794"}],"wp:attachment":[{"href":"https:\/\/mueller-wrh.de\/cs\/wp-json\/wp\/v2\/media?parent=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}